Brief 07 | World Record Day - Inspiration | Leeds Based

External Research -

As is important within any holistic design process I wanted to identify sources of inspiration beyond the standard forms of research. Due to Record Store Day taking place all over the world yet we are producing work for a client based independently in Leeds. Therefore I felt it appropriate to gain inspiration from the Leeds cultural scene to better inform the resolution and ensure it is appropriate for its audience.

The Leeds 2023 bid for the City of Culture was an obvious place to start. The Bold identity for the campaign designed by Lee Goater in collaboration with Dalton Maag is unique and engaging much like Leeds as a city. The identity accurately represents the cities contemporary nature and is reflective of the atmosphere with the use of a bespoke typeface and bold colour options.

Students make up a larger proportion of Leeds as a city, therefore referencing the student culture and student work was important to me, as this will generate a larger portion of the clients target audience. The iconic broadcasting tower makes up part of the Leeds Skyline and can be further developed to explore a refined essence student culture.

Finally following the theme of music, I explored events and Gigs specific to Leeds. I loved the branding and art direction of the World Island Festival entering in the Town Hall this summer, The use of complementary pastel colours and pattern juxtapose each other to create a visually engaging identity that will engage its target audience appropriately.