Brief 07 | World Record Day - Ideas

Our concept was to create a set of posters, each would represent a different genre of music through event spaces within leeds. However it was becoming difficult to generate ideas for this. Instead we wanted to make pattern based prints. 

Then thought of the idea to make the prints from the sound waves of classic artists for the genre of music. 

This app is called sound wave and this example is for Jazz and is Billy Holiday. 

this is the illustrator trace from the sound waves of Billy Holiday -

once the sound wave was traced from illustrator we began to play around with colours and the size of the waves -

However when discussing more in depth this idea we thought that each print would begin to look the same as the sound waves for different genres of music were very similar, and then the concept of this would be lost. 

Rhys ideas -

"This typographic approach was inspired by a techno club night at Wire using the mono typeface reading 'RSD17' repeated in a similar form to the binary code."

"Another design direction I trailed was a much simpler aesthetic, this featured the iconography of the vinyl disk produced in a simple line vector and symmetrically placed at each side of the poster, while being unrepresentative of one particular genre I liked the aesthetic and its ability to become representative of vinyl music and Record Store Day at a glance."

Feedback -

Coming together we established the concept wasn't really working, as neither of us could find a way to develop a series that contain synergy as a set while individually representing each genre holistically. We chose to change this concept and asked for feedback as to how we could make this work for the client. Asking a range of students and tutors for feedback on our development thus far it was suggested if we are making a series we should make a grid to ensure there is a sense of continuity within the set, this will ensure these are easily attributable to the one another. Through this discussion it became evident we are working for a client therefore Jumbo should be at the heart of the campaign as this promotion should encourage people to shop at Jumbo as opposed to one of the other independent music stores in Leeds.

NEW CONCEPT

Through the process of obtaining feedback we established that our concept didn't reflect the clients needs appropriately, as at the end of the day it still needs to be commercial and engage the audience to shop at Jumbo. Based on this we chose to redirect the campaign to focus more holistically on Jumbo Records as a store, this would represent the client more effectively and encourage the target audience to not only engage with Record Store Day but celebrate it at Jumbo Records as opposed to another independent music store in Leeds. Taking on board feedback from group critiques we established a grid was needed to ensure this concept can work over a range of promotional forms and establish this concept is far more effectively to engage both the client, audience and event.