Brief 08 | YCN Fedrigoni - Brief

Brief

We’d like you to design a Christmas gift that will be handed out to key customers in goody bags at our Christmas party, to promote our Constellation range of papers.

The gift needs to be economically designed for a long run production of approximately 1500 copies.

Challenge

Don’t just create a calendar! Think about how you can use graphic design and paper to inspire customers to use this more unique paper range; Constellation. This embossed paper range is available in a variety of embossings, weights and three colours: Snow (white), Jade (silver pearlescent) and Ivory. More information can be found on our website: www.fedrigoni.co.uk.

Your design should do this in a clever and very visual way. We want to show exactly how this stunningly unusual paper can take design from “good” to “great” in a beautifully creative way, and emphasise that this specialist paper does not always have to be saved for a special project. Be it printed, folded or foiled, we want you to amaze everyone with this paper!

Collaboration with Sophie McNulty - Creative advertising level 06

Personal Deadline - 22nd March 2017

YCN Deadline - 23rd March 2017