Brief 07 | World Record Day - Research | Genres

Discussion with the store (primary research)

- jumbo records would be open to working with students
- usually just make and print posters in house
- want to see work
- they'd like screen print to create uniqueness

discussion with Rhys initial ideas

create 5 posters that each reflect a different independent venue in leeds each of the venues must also reflects a genre of music. This will influence the style of the posters and use elements represented to the genre of music through colours and type faces.

Jazz - Sela Bar /  LS1 6NU
Indie - Brudenell / LS6 1NY
Rock - The Shed Bar / LS1 4LJ
Techno - Wire /  LS1 6DN
Reggae - Outlaws / LS2 7DY

mood boards - researching into the typical music styles and common designs

- fun

- playful

- red, yellow, blue, black

- instrument focused / saxophone, trumpet

- american originated

- jazz & blues

- funky

- shapes

- Jamaican originated

- yellow, red and green

- Rastafarian 

- cannabis related

- fun and playful design 

- minimal

- black and white

- inject of colour

- bold typefaces

- black white red yellows

- instruments associated with rock design

- bold type face

- traditional typefaces 

- postmodern design 

- cool and relaxed design

- mixture of bold colours

- traditional type faces

- pattern 

- modern design 

Researching more in depth these genres of music began to gave us a good idea of design elements that should be included when creating the world record store day posters. 

It became clear the characteristics of each genres designs as well as the colours which were most suited to the particular types of music.

When generating ideas for the posters it became a lot easier to considerate specific designs for the posters.