Tuesday 14 March 2017

Brief 07 | World Record Day - Brief

COLLABORATION BRIEF

A collaboration with Rhys Jones creating a promotional campaign for independent leeds based record store ‘crash records’ to promote record store day 2017.

Consider what appeals to the target audience and how to communicate this adopting and engaging visual language. Develop a understanding or product range distribution and budget.

Your work should be documented through regular labelled posts to your Design Practice Blog.

In addition to the submission requirements for the briefs you will need to evidence research development and production of your resolutions.

Your response to the brief should be supported by a rationale and evaluation of your work in relation to the initial brief.

Resolutions & Products appropriate to your selected brief.

A maximum of 8 design boards, articulating the selected research, development, resolution and contextualisation of your work.

Posts to your Design Practice blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.

Deadline - 24/03/17

What is record store day?


Record Store Day 2017 will take place on the 22nd April 2017.

Record Store Day is the one day of the year when over 200 independent record shops all across the UK come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. Thousands more shops celebrate the day around the globe in what’s become one of the biggest annual events on the music calendar. 

Although there’s only one Record Store Day a year, we also work throughout the year to celebrate our independent record stores by spotlighting exclusive releases, events and special news.


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