Brief 08 | YCN Fedrigoni - Concept / development

concept -

the concept of the brief is to create food packaging using the Constellation range paper from Fedrigoni. The food to be packaged will be panettone, reasons for this food is because - its from Italy therefore relates to the brand of Fedrigoni and also is associated as a christmas treat. The panettone's will be mini and will fit nicely inside the christmas party bags. The packaging used for the treat will have a dual purpose. The first is to hold the food and the second is when the food has been eaten then the packaging can be used as a bauble to be hung as a christmas decoration around the house. Therefore the packaging needs to have a christmas design and sparkle!

current panettone packaging - 

- traditional and bold designs

- square box shapes

- ribbon secured around the top

- in the shape of a present

- fun and unique aesthetic

- christmas feel

box ideas -

1 - a cube shaped box, 'merry christmas' displayed on the front, this could be foiled in silver to present a more christmas aesthetic. hung at the top by decorative ribbon. this net is the right shape and size for the the panettone to be placed.

2 - A ginger house themed box. ginger bread is commonly associated with christmas, the paper would be digitally printed with the gingerbread themed design on. a small window on the front would be cut through and the panettone would then be seen. 

3 - a pyramid shaped box, one of the sides would also have a small window on the front which would be cut through and the panettone would then be seen. on another side of the box a christmas greeting would also be cut through and a red acetate stuck on the other side to act as a red window.

4 - a cube shaped box, with a christmas greeting laser cut out on the front side. then red acetate would be stuck over to act as a red window. hung by a red ribbon to keep the design uniformed. the white Constellation range paper would be used to give a more christmas design, and keep the design minimal and clean.  

discussion with Sophie -

we both like idea 4, the simple and minimalist design would best suit the brand, its also clean and would therefore reflect other adverts used across fedrigoni. the use of the window helps the consumer see the panettone and create a more unique look. the colours red and white will help create a festive look and the red window would be uniformed to the red ribbon that will be used when hung as a decoration. the words used on the box need to be unique and a remembered christmas saying, these words will also be laser cut to ensure a sharp, clean and consistent design. 

There needs to be more development into the range of boxes and each tested to see what would hold the panettone best.