Based on a stop motion video of the ingredients of the signature Greenall's cocktails to come together to make the union jack flag. This will show that Greenall's are British but also we are a nation of gin lovers.
In order to create this stop motion video I had to buy ingredients for the signature cocktails from the shop. The camera was placed over the centre of where the stop motion would take place capturing a birds eye view angle of the moving ingredients.
cocktail 01 - lemon and basil
cocktail 02 - rasberries and berries
cocktail 03 - mint and lime
The stop motion video worked well with the idea of creating the flag in frames, however the ingredients of the cocktails only slightly looked like the union jack flag. It began to look messy and unprofessional.
The overall stop motion wasn't working. The final flag was more circular than square and didn't resemble what I wanted it too look like, it looked messy and the gin tries to create a pristine image through its branding and this did not indicate this.
Therefore decided to experiment with idea 2 to see if this worked better as it wasn't from a birds eye view and wasn't making a image from fruits.
Idea 2
this concept was based on the signature gin cocktails that Greenall's have on their website. Therefore the slow motion shows the cocktail being made with the inspired ingredients. The images have come out well and works a whole. However its very bland and boring and therefore colour and music needs to be included to make it stand out from the crowd and grab attention.
For each of the cocktails being made there are around 20-40 frames to create the motion video. These will have to be imported into premier pro on adobe as using timeline on photoshop will crash as the files are too big. Also music and effect can be included within premier pro.
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