Video would be a creative way to portray the campaign, as the brief have a specific outcome as long as its creative and it works for the gin . Because I can't film but can take images from a camera a stop motion video would be suited to me and allows my practice to step outside my comfort zone by creating something I have not yet done.
Stop motion brings objects to life and adds a fun element, these are things that could encourage the campaign to succeed.
I went onto vimeo to find a few stop motion videos and understand how they work and what the final film looks like.
Stop Motion for the opening of Citytunneln / City of Malmö from SNASK
Wholicious Living 'Health' from Alice Dupre
Food about you © Alexandre DUBOSC from Alexandre DUBOSC
Stop motion is fun and very engaging, its very cleverly done and looks as if takes a lot of time to become how precise some of these videos are.
Watching these videos has inspired me and so I began to research into simple tips and instructions of directing a stop motion video.
What is stop motion? -
- a cinematographic technique whereby the camera is repeatedly stopped and started, for example to give animated figures the impression of movement.
- create your scenes, either by a story board or mocking them up
- use a camera and a tri-pod, do not move the camera unless your scene changes
- set up your back drop
- place the chosen objects in front of the camera
- take a picture each time your object moves
Once understanding the basic tips of stop motion video I then began to research into tips and tricks -
1. Keep it simple!
2. Don’t be afraid of gear
3. Get the right software
4. Shoot a clear pass for every shot
5. Animate backwards
6. Start cutting while you animate
7. Keep things alive
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