Monday 23 January 2017

Brief 03 | YCN | Research 02

research into greenall's gin

story - 

- For over 250 years Greenall's gin the original London dry gin has been expertly crafted by the worlds oldest gin distillers.

- Greenall’s has been proudly distilled for over 250 years through the craftsmanship of seven generations of master distillers, the custodians of our secret recipe.

- Founded in 1761 by Thomas Dakin, the forefather of English gin and our original master distiller, our award winning gin has been at the forefront of British gin for gin lovers through the centuries.

- Greenall’s continues to be crafted in Warrington using only the finest botanicals from around the World including wild Tuscan juniper, delicate Moroccan coriander, and zesty Spanish lemons.

distillery -





The Greenall’s recipe remains a closely guarded secret, known only to the 7 master distillers who have crafted the gin for generations. Greenall’s Original London Dry Gin is expertly distilled using a blend of the finest botanicals from around the world. Perfectly balanced between sweet and bitter, you’ll notice notes of juniper, coriander seeds, angelica and lemon amongst other botanicals.

gins - 

wild berry - The inspiration for Greenall’s Wild Berry comes from blackberries growing in English hedgerows. These blackberries are combined with raspberries and infused with our award winning Original London Dry gin. Luscious and juicy berry notes are balanced with juniper and warming spice to give a smooth taste and peppery after tones.




original - Crafted in our distillery for over 250 years, Greenall’s The Original uses the same secret recipe that has been handed down through only 7 master distillers. This secret blend of 8 botanicals gives a classic London Dry gin with rich juniper notes, balanced with mature citrus and spice.



sloe gin - Greenall’s Sloe Gin is made with hand-picked sloe berries, the fruit of the blackthorn bushes which were originally used to flavour gin in the mid-1700s, at exactly the time Greenall’s was first distilled! These hand-picked sloe berries are slowly macerated in our Original London Dry gin; combining with the rich juniper notes and mature citrus and spice to create a warming drink perfect for autumn and winter drinking. Rich and fruity, with gentle juniper and spicy flavours, this smooth sloe gin is the perfect blend of balanced botanicals.


canned cocktails

Our award winning Greenall’s, The Original London Dry Gin has been packaged up in a range of mouth-watering premixed cocktails perfect for the summer months; whether on the go, relaxing with a picnic or enjoying at home. Our range includes:
Gin & Tonic/Gin & Diet Tonic: the perfect gin and tonic ready to go.
Gin and Pink Grapefruit: the tangy notes of pink grapefruit provide a subtle sweetness, perfectly complemented by Greenall’s gin and balanced with indian tonic.


current branding -

- patriotic with the union jack flag on the fronts of the bottles
- colours resemble flavours
- sans serif font, shows modern
- clean layout, looks fresh
- affordable
- proud to be British 


Researching into the brand of Greenall's they are proud to be British as its its always a element reminded within the text on the webpage, also the flag and British stamp has been used across all the branding of their products. They use a range of flavours for the gin which is demonstrated through colour on the bottle and cans. The products look fresh, affordable and traditional. 

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