Brief 02 | Fia & Flora | Initial Ideas & Development

logos - 

the brand is all about using raw natural ingredients within their products, therefore wanting to include this element within the designs, I began to sketch lavender and rosemary which are some of the ingredients which their products include.

also by introducing a hand, it creates a gentle look to hold the plants and shows a feminine design which will appeal to the intended target audiences.

experimenting with a range of plants to see which would suit the logo the best. 

Lavender is most subtle and also is an ingredient used in the products therefore works the best. 

Once the images were drawn I then scanned them into the computer and imported them into illustrator where I drew around them using the pen tools.

I then began to include the name of the brand. Using the font apercu seemed like a safe choice as its very modern and minimal, this was a aspect which was popular across the research which I found and therefore wanted to incorporate this within these designs. 

However I also experimented with a font that had a small stroke which created a more clean design and a minimal look this font was andale mono. 

Also within the research some of the brands used a serif font, therefore I experimented this within the designs. But it began to take the eye away from the simple drawing in the background and didn't sit well with the images, it also looks more traditional instead of a raw and fresh design to suit the brand identity. 

When experimenting with the placement of the font, it began to look better surrounding the image. This stopped the design from becoming slightly over crowed and gave a clean design and well as minimal which is an aspect that should be included due to the research that was found.

Feedback - 

"all the colours look really nice next to each other, the design is minimal and clean."

"I like both font but perhaps try the Apercu font more spaced out, so it doesn't look as close together"

"the peach and red works better, looks more feminine although the mint and blue colours also look good together but then might appeal to a different audience."