Brief 02 | Fia & Flora | Evaluation

Brief 02 has been a fun brief and packaging is an aspect of graphic design which I enjoy, therefore to fulfil this brief has secured my reasons for enjoying packaging briefs. I have also picked up new skills throughout this brief, for example I have not independently used the vinyl cutter before and here I got the chance too and also developing illustrations with the use of illustrator is only something which I have touched upon in the past.

The research for this brief was very informative, it was compulsory to understand the company which the brief was based on and to also know what elements the market leaders incorporate within their designs throughout the cosmetic brands, this was not known to me it but soon became clear what should and shouldn't be included when designing products to fit this brief. The research also influenced the glass amber bottles which were chosen for the final product, a lot of existing companies are currently using them, and they give a very modern and quirky look, which helps to appeal to the selected target market. The bottles can also be reused and recyclable making them environmentally conscious.

Within the brief specification it stated that a logo must be created and botanical illustrations used in the designs to appeal to a younger target market and to create a fresh new look. Therefore a lot of sketches were created and played around with to fit what the brief was looking for. The final design was chosen to be a delicate hand which ingredients that these products include.

The process of producing the outputs for this brief was fast and easy, the vinyl cutter insured a accurate cut for the stickers and printing-and the use of the digital printers ensured a high quality design. The overall costings for this brief were very low, for all 4 of the bottles it cost around £6 and for the printing it cost £4 therefore a very low costly brief. There was a lot of experiments within this brief as it was difficult to decide on colours and shapes of the stickers and which one would suit the bottle best. However vast amounts of feedback and opinions from peers helped me to determine what was more suited to the brief and why.

The final posters were an extension of the brief, this is because they need to be advertised some how in order to get peoples attention and posters are the best way of doing this. The design is kept minimal but the ingredients have been placed around the poster which will help engage the audience, the bottle is also placed on the poster and therefore becomes recognisable.

To extend the brief even further boxes for the bottles could be produced, although this was started and can be found on the blog, It became difficult to find the right coloured paper to match the labels for a uniformed look. Therefore If I had the time, I would either make my own paper and dye it, or screen print the paper and digital print the red on top.