"The natural beauty of Scandinavia has lead to a fabulous Finnish organic beauty invasion" - this is a statement which the brief includes. Therefore research 2 will include a analysis of scandinavian design to see if this is a element that can be incorporated within the branding and packaging for fia & flora.
SPREKENHUS - OSLO
KARMAMEJU - DENMARK
- modern
- basic
- plain
- mono palette
- clean and minimal
- gender neutral
- 'trendy'
- use of medicine bottles suggest health
- simple
- feminine colours
- serif font suggests traditional /expensive
- aimed towards a older audience
- subtle design
- fresh and clean layour
LILLA BRUKET - SWEDEN
- modern and minimal
- basic packaging
- use of medicine bottle design
- clean and hygienic
- basic
- mono palette
SUPERMOOD - FINLAND
- pro female
- 'princess like'
- simple designs
- pink palette
- use of silver indicates luxury
- clean layout and design
TRUTH - SWEDEN
- gender neutral
- use of colour makes the mono palette stand out
- type face suggests a sophisticated audience
- basic design
- minimal
There are a few elements that these beauty brands all have in common. Firstly they all use a very modern design using a basic layout and simple colours. However for the audience buy a piece of luxury from the products due to the good materials such as durable bottles and tubs and some have used glass to make them seem more high end.
The theme that runs across all of them is a very basic design, with no image just type based, perhaps similar to the other brands researched they care more on whats the inside of their product rather than the outside.
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