Wednesday 18 January 2017

Brief 02 | Fia & Flora | Development

label ideas 

bath oil -






body wash -







moisturiser -



experimenting with the two colours which were most preferred when gaining feedback from the initial ideas, its clear that the peach and red works best. It aims towards the correct audience as the green could be interpreted as manly. Also the peach looks fresh and would sit best against the medicine bottles that have been ordered.

also thinking about different shaped stickers that would sit on the bottles. The front would use the logo and a small description of the product and the back would present the ingredients. 
The square shape worked best because more information was able to fit on the stickers, whereas the circles all the information became too squashed or lost. 

feedback - 

"peach works best, but looks as if it can appeal to a wide audience"

"the female hand suggests its for women, the type is subtle and sits with the design well"

"the overall design looks modern and appeals to me! something I would look twice at"

"looks quite fancy traditional? the design sits well together and the red on the designs stand out."


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