Brief 03 | YCN | Research 03

the brief states - "We would like you to choose quintessential British moments that have lasted through time and are still relevant today and produce a piece of creative that brings this to life in a contemporary way and has Greenall’s at its heart. "

WHAT MAKES BRITAIN BRITISH?

http://www.telegraph.co.uk/news/politics/nick-clegg/10686056/What-makes-Britain-great.html

1) Come rain, shine, wind or snow, we are endlessly talking about the weather 
Oscar Wilde famously condemned it as the “last refuge of the unimaginative”, but a study found that for more than half of us, conversation turns to our climate at least once every six hours.
Our obsession with the weather runs so deep that almost 70 per cent of British people check the weather forecast at least once a day.

2) “I’m sorry”: Britons always apologise, even when it’s not their fault
According to research, British people always say sorry to others who bump into them.
We are so desperate to avoid confrontation that we are prepared to take the blame for things just to maintain the status quo.

3) Our quirky sense of humour that foreigners just don’t get
Our distinctive sense of humour, often based around sarcasm and self-deprecation, leaves foreigners scratching their heads.
Top British programmes such as Fawlty Towers and Blackadder are simply not understood in other countries, while some shows, like The Office, have been recreated using American actors to make them more palatable for viewers across the pond.

4) Love them or hate them, we are obsessed by the Royal Family
More than 24 million of us tuned in to watch Prince William and Kate Middleton get married in 2011, and a recent poll showed the confidence of the British monarchy is at an all-time high.
With the recent arrival of Prince George, the nation is watching how the future king will develop, and we love a giggle at the Duke of Edinburgh's gaffes.

5) Fry ups: how do you like yours?
They may not be the best for our health, but the traditional English breakfast is a national treasure.
The debate over black pudding, baked beans and how the eggs should be cooked will rumble on, but the much-loved fry up is a truly British dish.