In the brief it states that the new products will be launching in big department stores across the UK, therefore to extend the brief I thought it would be necessary to create a small campaign to be used in advertisement in beauty magazines etc..
Firstly I merged 2 images together on photoshop, one was of the thyme and rosemary leaves which are ingredients within the products and the other image was the bottle.
Deciding to use a quote which appears across each products, they each tell advantages of the ingredients and how they can enhance your lifestyle. Splitting this quote apart from the rest and placing it in the centre can help to immediately catch the audience and persuade to buy the product or at least receive attention.
Then experimenting with placement of text around the poster, I asked for feedback to get a opinion of which worked better and why.
"Prefer the white central text with the line, the green banner creates a focal point and draws the eye. Using one colour creates uniformity. The use of the leaves gives a fresh and natural look"
From the feedback I printed out the desired one to see if worked well through print.
The mint green strip was to bold and harsh, it needed to be more subtle and therefore changed the opaqueness on illustrator so the image could also be seen. Also a lot of the point size of the type was fairly large and would look better if it was reduced.
The final poster looks good, the green suggests fresh and raw like the ingredients and the use of the herbs placed on the background runs with the products also.
I quickly mocked up the design to see whether it would sit ok on a magazine spread -
poster 02 -
Taking the idea of the layout from poster 01 I applied the style to the second poster, the use of the transparent box to display the ingredients and advantages of the product, whilst the photo in background is still visible.
Experimenting with the layout of the type around the page.
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