The Brief
We would like you to choose quintessential British moments that have lasted through time and are still relevant today, and bring this to life in a contemporary way through a piece of creative that has Greenall’s at its heart.
Gin is the fastest growing spirit category in the world and Gin & Tonic is the drink of the moment. A trend that started in Spain and then spread to the UK, the US, Australia and into the rest of Europe – and Greenall’s was really the gin that started it all.
We would like you to choose quintessential British moments that have lasted through time and are still relevant today and produce a piece of creative that brings this to life in a contemporary way and has Greenall’s at its heart.
You can choose any of our Greenall’s products to be at the centre of your designs, but obviously certain products will suit certain occasions better. For example the quintessential British afternoon tea, which is still in vogue years after its conception, could be a perfect pairing for a cocktail made with our Greenall’s Wild Berry. Another example could be our premixed cans that might be the perfect addition to the infamous Great British Picnic.
Your creative could be applied across any channel. It might feature on a piece of limited edition marketing collateral, such as a coaster, a postcard, a gift with purchase or a neck tag. Or it might be shared as part of our Facebook strategy to recruit new consumers into Greenall’s or engage with our existing fans. Or it might constitute a poster campaign. We are also open to any medium — from print to photography, video, graphic design, animation, illustration etc.
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