First part of the research is to look in to Oh' Aura understanding the brand and the earring styles which they make and sell.
Instagram Page -
Earrings -
The earrings come in a range of fun shapes and use bold and bright colour. This makes them playful and stand out to a wide range of audiences. Very girly shapes and colours help appeal to there target market.
They are made by 1 girl making them very personal. She has drawn each shape individually and then laser cut them into wood, this helps create sharp edges giving them a good quality.
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