Instead of just sticking to newspapers I now decided to go to arty magazines and find pattern, illustrations and bold colours to make the posters more exciting towards the intended target market.
First finding this image of a white bearded man which had a slight representation of Jeremy Corybn I cut a make shift tie from some red paper and this made him represent the labour party. The man in the illustrations happens to be stood behind a presentation table which worked well as it looks as if he's on question time for example.
I then chose 3 pledges from the Labour website which I feel would suit the target audience the most and currently effect them in the future the most. Then cutting pastle type with contrasting colours from the magazines to give a cut and paste / DIY look.
In order to make the type more visually stronger and exciting I began to use similar images. For example the emoji used in the picture below represents strong and this would be used alongside education. This is a pledge used on labours website and therefore suits and becomes effective. Also emojis are most used and recognised by children to young adults making it fit the target market for this brief. The pad locks also seen in the image below coordinates with the pledge that is secure homes, using more imagery fits the brief more and also more visually inciting.
The crowd which is used at the bottom of the poster is by a illustrator called Jana Glatt she uses bright bold colours to make her work stand out, and is usually seen across children's book. The crowd in this image looks like a group of protesters and fits with the idea of the poster that they are there to support Jeremy Corybn.
Once deciding on imagery to use beside the type i then began to repeat it and place it evenly to fall into the crowds. This shows equality and also that these policies are for everyone of Corybn wins the vote. Love hearts are used to exaggerate the love for the NHS and make sure it stays as it is. The padlocks represent the safeness of UK homes, and the maths symbols reflect strong and safe education.
Then adding text which reads -
8th June - Remember to Vote!
Find out more about the labour pledges on Facebook and Instagram
By added this small amount of text it helps to avoid any confusion and does inform the audience what the poster is about. To extend this brief I want to make social media pages alongside the posters too as I feel like this is currently the most successful way to communicate to the intended audience because of the research that was found.
The font used for this was called Fredoka, this font was proffered because of how playful it is. The round fonts ensures its easy to read and suits the purpose of the poster - to easily inform. First choosing the colour red ensured that it stood out from the background.
When asking for feedback it seemed there was a lot of room for improvement and how it could be better so be more visually appealing.
Firstly instead of the type being placed diagonal it was suggested to list it and it could then be better seen and read.
Also the crowd used at the bottom of the poster introduces too many colours and should be kept as the same colour palette or a block colour.
The type in the image below used a blue outline to make it stand out more on the background, however it didn't quite suit and began to look slightly blurred.
The image of the crowd had too many colours going on and therefore it was suggested in feedback to make it one colour, similar to the rest of the poster. So chose a peachy / pink to coordinate with the tape used on the back of the text.
However when asking another person for feedback it was said that the poster looks too feminine and maybe more red should be used in the poster to give it a more gender neutral appeal.
Editing the parts of the image to red made the poster more consistent and work better as a whole. Also by removing the background of the letters the pledges were more legible to read and went with the aesthetic of the poster without it seeming to over the top.
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