To begin the research for this brief I asked a group of 16 - 24 year olds 2 questions to help develop this brief and to get a better idea of how bad this problem is.
1. Would you be able to tell me major current news stories / affairs that are currently happening in the world?
yes - 5
no - 16
from this result it shows that 82% from this group of 16 - 24 years would not be able to tell me major news stories that potentially are effecting their future.
2. Would you like to know whats happening in the world? However instead of watching / reading the news a more simpler form of everything summed up, for example an image based poster?
yes - 21
no - 0
this result shows us that 100% of the people asked would like to see posters relating to news stories which will educate them.
To get a better understanding of this problem I then went to BBC news to see the extent and get more information -
http://www.bbc.co.uk/news/uk-36528256
Social media has overtaken television as young people's main source of news, according to a report.
- Of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV. This trend and the rising use of mobile phones to access news are undermining traditional business models.
- Facebook and other social media outlets have moved beyond being "places of news discovery" to become the place people consume their news, it suggests.
- The study found Facebook was the most common source - used by 44% of all those surveyed - to watch, share and comment on news.
This information from BBC news tells us that 18 - 24 year olds are more likely to retrieve news from their phones rather than watching the TV, in particular from Facebook.
Therefore when distributing the output for this brief it should be available to view through Facebook. This could be by creating a Facebook page specifically for the posters, however this may not be found by a lot of the audience. Another idea would be to distribute it where there are adverts on facebook or sponsored posts, for example -
This ensures a wide audience would see the news posters, and the pop ups continue down the newsfeed, therefore if they are attractive i.e bright, bold they are more likely to be seen and viewed.
http://www.bbc.co.uk/news/education-22540408
Young people are now much more likely to prefer to read on a computer screen rather than a printed book or magazine, according to a UK survey.
- Of those surveyed, 52% preferred to read on screen compared with 32% who preferred print, with the remainder having no opinion or preferring not to read at all.
- "Not only are children and young people more likely to read on electronic devices than they are to read paper-based materials but they also do it more often," said the study.
- Researchers found that 39% of the young people read every day on computers and screens, compared with 28% who read each day using printed materials.
- Technology is central to the lives of these youngsters - 97% reported having access to a computer and the internet at home, 77% said they had their own computer.
This report tells us that young people are more likely to read information from behind a screen rather than in a newspaper, and supports the first report analysed that the news posters should be disturbed across Facebook as they are more likely to be seen.
- Among people aged 18 to 30, the poll found 48 percent said they are inattentive to daily news. Only 23 percent of older Americans said they largely ignore news.
- In general, soft stories about celebrities interest young people more than hard news stories like congressional votes or developments in Iraq.
- "On the Internet you have to make a deliberate choice to go somewhere and we are finding that young people are not making an appointment with news."
Even though this is an article based on American young people it still supports the point of the brief that young people are not getting involved with the news. Nearly half of the poll of 18 - 30 year olds ignore the news. The last point with the quote is interesting, it states that young people have to make effort to go to news pages / apps to get a news fix and therefore don't bother, however if its in front of them on there social media pages they can't help but not see it.
Less than a third of young people express any interest in politics, according to an official survey.
- But almost two-thirds of adults of all ages thought they would be seriously neglecting their duty if they failed to vote, the Office for National Statistics (ONS) said.
- Of those in the youngest group - aged 16 to 24 - 42.4% stated that they had no interest in politics. This fell to 21% for over-65s.
Although this article is more focused towards politics, it shows the lack of interest young people have towards changing affairs in society. Politics is one of the main reasons for health and education cuts which effects everyone, so young people should have as much interest in politics as they do the news, this is an element that can be included within the posters.
The research which I have found has progressed my ideas towards the final output and also has helped to gain a better understanding of how important it is for younger people to engage in the news; as it can shape their future and they should know current stories.
It has become clear from reading the news articles above that younger people are highly likely to read article from their screens than from a newspaper etc. Therefore its important to consider that at least one of the final outputs of the poster should be available to view from a computer or phone screen.
Also it has become clear that the majority of young people are more likely to find out news from social media rather than TV or news apps available on the phones. The BBC reported that 42% of 16 - 24 year olds had no interest in politics and politics is one thing that shapes the news especially in the UK, therefore would be an idea to include major politics stories, such as NHS and Education cuts as well as updates on Brexit.
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