Brief 01 | Hola Paella | Research 04

Open Night Branding
"The restaurant business is competitive, and that is why you need to have an effective strategy in place to help put together a plan for your opening night. By the time you launch your grand opening, you should have worked out all of the major issues, and be ready to impress your clientele."


What needs to be considered? 

- Menus (Drink & Food)
- Invites
- Cutlery holders
- Napkins
- Reserve labels
- Receipts
- Coasters
- Food bags

Restaurant Branding-

Within the branding for the opening night its important that the designs have a consistent layout and are coordinating alongside each other. This ensures a high quality and persistent design reflecting a clean and organised brand. 

Print Finishes

In the brief it states that a print finish must be done to ensure a high quality. A few finishes which I have learnt over the past 2 years are gloss, emboss / deboss and to foil. Each of these finishes look professional once done and would like to apply one of these, I would apply more but the time scale is small and would rather choose quality over quantity.

Emboss / Debossing

"Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material (but might protrude somewhat on the reverse, back side)."

Foiling 

'Foil stamping, (also known as foil application) typically a commercial printingprocess, is the application of metallic or pigmented foil on to a solid surface by application of a heated die onto foil, making it permanently adhere to the surface below leaving the design of the dye.'

Gloss

"Satin — a satin coating is a less shiny coated finish. It has a lower gloss level than gloss finish, yet a higher gloss level than matte finish. Colors are sharp and vivid. Matte — a matte coated paper is a non-glossy, flat looking paper with very little"

Overall I think that foil would be best for the finish. The theme is tapas and think its the most suited to the type of restaurant as embossing seems to be more of a higher end finish. The foil could play a part in the colour choices, and would sit nice on the calligraphy that is going to be used. Also because I haven't given myself a lot of time foil would be quicker too, because it can be done in bulk at uni, whereas to emboss would have to be done individually.