Brief 01 | Hola Paella | Development

Before printing the designs out digitally, I first printed prototypes out to proof read and analyse everything was in order.

Menu -

- Title font needs to be made smaller

- Headings need to be a lower point size

- Not a full opaque box on illustrator (91%)

- Text needs more spacing

- Change font size on paella dishes 

Invites -

- Continue pattern onto voucher

- Change white boxes to 90% opaque

- Include address smaller and at the bottom of the voucher

- Make 20% smaller

Drinks Menu -

- Less drinks on the menu, looks crowded

- Spacing between the drinks

Stock -

Colorplan, Bright White, 270 gsm

The 270gsm ensures the menus won't be easy to bend, and will be sturdy making it difficult not rip easily. The thicker stock also means it won't crease keeping it looking a higher quality.

Laser Cutting

The laser cutting went well and I cut a variety of different sized fonts to test which one looks best against the pattern of the invitation. However one problem which occurred is the font is handwritten and joint a lot of the font begins to disappear between the lettering, but I'm going to make them into the envelopes and see what the final outcome looks like and ask for feed back to decide if they look ok and a good quality.

Envelopes (A6)

You're invited would best be positioned in the centre of the envelope and needs to be made slightly bigger than a6 to ensure the invitation fits nicely inside. 

Coasters

Recently buying 20 plain beer mats / coasters from eBay for £3.80 I think these will sit well with the other set of designs which I have produced. Because the coasters are already cut, I can either stick vinyl on them from the digital print room downstairs or screen print onto them. There would be more colour choice when screen printing and would have a better overall aesthetic so think this finish would work the best. 

Dimensions - 94mm diameter 

The design for the coaster I wanted to keep simple as there a small part of the brief, however its important that there is still a consistency that follows. 

This design is straight to the point, it highlights the restaurant and the opening night date. The colour used will be blue to make sure that its consistent with the other designs.