From the research which I have carried out, a lot of the current restaurants use some pattern within there branding to hint to there customers the cuisine of the restaurant. In other research I looked into colour pallets that I photographed when in Spain & Barcelona over the summer. I wanted to focus on the tiles in the street and on buildings, as thats what always captures me when I have visited and think its a part of Spanish heritage. The colours which I found were mainly pastel and neutral shades and have tried to incorporate them into some patterns which I made through the inspo of Pinterest and illustrator.
The pinky peach creates a neutral colour pallet similar to the ones which I found in my research. This design looks slightly more sophisticated in comparison to the others, but works well with the type and as a sequence.
Blue ceramics is usually associated with tapas themed food, and think this design represents the idea of what food may be on offer at hola paella. The continuous pattern represents a tile design, which has been the main inspiration of the pattern.
Although this is a repeated pattern like the others, this looks to be a more 70s retro design, and gives the wrong impression of the brand. The colours are dull and doesn't seem as inviting.
This I don't like at all, and was a first design, the colours are too dark and doesn't represent what I found during research as a whole doesn't look very fun nor inviting.
'Blue looks more tapas themed'
'The pattern on the blue is so nice, reminds me of floor tiles!'
'Pink is my favourite! looks elegant.'
'White and the blue stands out more, and shows more of a tapas inspo'
When carrying out research it became apparent that at every tapas branding which I analysed each used some kind of calligraphy on their menus, or logos. When researching into the brand hola paella they used chalk boards around their food stands with colourful handwritten type. I wanted to incorporate this into the open night designs as it keeps a fun element as well as personal and independent. Therefore I searched for calligraphy fonts online and also tried myself.
Although the handwriting adds a more personal touch, I think mine won't stand out as much as a font, and doesn't look as neat as it could. The menu will be displaying food dishes and if this was a handwritten font it may make it not legible being difficult to read, type on the page may become lost if there was a range of fonts on there, so its important I keep it to 1 or 2 max, but from the research its important that calligraphy must be included somewhere.
For the titles and headings a calligraphy font will work best. On the chalkboards at hola paella there was handwritten font, which was similar to sweet pea, this font is easy to read and see and suits the theme of taps more than the others, its also joined up handwriting which looks better than the other fonts and gives a more personal touch. Bromello is also very nicely handwritten but there is to many flicks and think some of the lettering has become lost because of this making it slightly more difficulty to read.
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