Initial Ideas
When approaching the initial ideas, it became very important to consider how the packaging would work with the product. Because all the cutlery and plates are very different in size, it was difficult trying to get a concept where it would come as 1 product.
The first idea was to box the knives, forks and spoons separate, then secure them with string, and the plates would come separate and would also be tied together with string and a label placed on the top of the plate stack and on the bottom.
Second idea was to box everything together. The front of the box would have a window displaying the cutlery and the plates would slide in the box, however although this makes the product compact it would be a very bulky box, and when getting picking items it has to fit in a bag and be carried. Also the box would use plastic and therefore doesn't represent the environmentally friendly factor.
Third idea was to use a paper bag, the bag would be tied with string to keep the cutlery together, and the plates like idea one would be tied together with string. However because the cutlery would be exposed this could potentially put people off the product as their exposed and could cause germ contamination.
Lastly was to use a clear plastic bag to keep the cutlery in and then secured with a sticker presenting all the information. Also the same idea for the plates. However like idea 02 this uses plastic and goes against the idea of environmentally friendly packaging.
The strongest idea is idea 01. It goes with what the brief is asking which is to create environmentally friendly packaging, no plastic is used and the paper / card can be recycled along with the product after use. It also ensures the cutlery is kept safe in the boxes which will help the audience feel reassured when using them as they have not been exposed or touched.
The plates will be tied together with string and a label on the front and the bottom of the product to give the information needed.
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