Brief 12 | Friendly Picnic - Development 02

Stock 

The product is all about being environmentally friendly and conscious, so using a stock which fits with this seemed more appropriate. Therefore choosing a brown eco recycled paper which is 250 gsm was the best choice. The weight of the paper is 250 gsm to ensure it doesn't bend when displayed on the plates and so when creating the net for the cutlery it will be sturdy and strong. 

Plates

The idea taken forward for the plates was that they would be stacked and tied with string, then on the top and the bottom of the stack a label on each would be designed and printed. 

The plates are 25cm width, therefore the labels have been sized to 15cm x 15cm, this allows them to sit in the middle of the plates and the product can still be seen. 

To begin the designs were very plain showing only text. Because the cutlery set is yellow I then began to add the colour making the design more consistent, however it didn't suit the picnic theme alongside the black so then incorporated red to make it stand out more and give it more of a fun factor. The sun icon was also placed to fit better with the idea of picnics, I think by having a image alongside the type makes the product playful and is more likely to stand out to potential target markets.

When asking for feedback the repeated patterns of the sun was preferred, it looks fun and playful and has a summer element. Using the red helps the label stand out and be seen. 

Cutlery 

The cutlery measures 17cm in length and 2.5cm in width, this was important when designing the net for the knives, forks and spoon boxes.

Because the cutlery is yellow, I wanted to use this and reinterpret this on the front of the box too, it also makes it clear where each piece of cutlery is and can be passed around and taken by the people in the picnic. 

Making the cutlery big added a more fun and playful design on the packaging. 

When gathering feedback from people it was said that the red and yellow looks like McDonalds branding, this obviously was not something I was aiming to achieve instead I wanted a constant design to match the labels for the plates. After this feedback I began to strip back from the red on the yellow and instead cut the words from the shapes of the cutlery which became more successful. 

The most successful design is design number 02 in the image above. The space between the type works well and the vertical fits well with the image. The yellow designs replicate the cutlery for the brief and make it more relatable as well as playful. The yellow will stand out on stock and be seen on the shelves.