- 18 - 30 year old females
- High end product
- Raw ingredients
- Brand Identity
- Botanical Theme
Before starting to gather the research, I took a look at NEOM organics London. This is the brand launching the Fia & Flora and therefore it would be good to understand their style, as this will have to be introduced within the branding for the new products to ensure they are uniformed.
- minimal
- clean simple layouts
- feminine colours
- serif type suggests elegant
- glass bottles
- use of white and blank space works well
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