Brief 01 has been enjoyable to carry out and has widened my practice as designing menus and invitations is a aspect of graphic design which I have not completed yet. It has made me feel more comfortable and confident when foiling and screen printing and will therefore use them in the future and for other relevant briefs.
The research for this brief was very informative, it was compulsory to understand the company which the brief was based on and to also know what elements the market leaders incorporate within their designs throughout the restaurants, this was not known to me it but soon became clear what should and shouldn't be included when designing products to fit this brief. The primary research for the brief involved my personal photographs from a holiday over the summer, these photos helped to create a pattern to reflect a theme to suit the restaurant as well as the intended audience, colours from the photo also helped to determine the colour palettes used within the designs.
Within the brief specification it stated that print finishes must be used in the designs to ensure quality, therefore researching a range of print finishes it was decided that foiling would be used as this would be most suited to the menus etc.
The process of producing the outputs for this brief went ok, there were a few problems with screen printing the glue onto the designs and therefore this took longer than it should have which means this brief wasn't finished when it was aimed for. The paper used for this brief was from GF smith which cost £3 for a A2 piece, the printing was also low cost for 1 set of complete designs and because the foiling was done inside the university this also was a good price.
When all the designs were printed and foiled I then took them to the roof top of Headrow house in Leeds city centre, the outdoor area reflects a trendy restaurant seating area and thought the background went well and was suited to the brief. I really enjoyed using the camera and taking photographs they came out really well and looked professional they demonstrated a clean and high quality design. The feedback received from this brief was extremely positive and my peers thought they looked really good and professional, the foiling added quality and the thickness of the card created durability. Other feedback received was to expand the brief for example create a website, GIF's, gifts and social media pages. However although this is good feedback to better the brief and make it stronger I began to run out of time.
If I could re do this brief I would print all the outputs again and foil them as I'm not happy with the outcome, some of the silver foil has started to come off. Id also like to have expanded in more like the feedback suggests and print cutlery holders, posters and a website etc however timing did not make this possible.
